Sofia Reyes
AvailableBrand Designer & Visual Identity Specialist
About
Brand designer with 6 years of experience creating visual identities for tech companies, startups, and consumer brands across Latin America and Europe. I believe great design is the clearest signal of a company's values. My process is collaborative and transparent: you'll always know what's coming next, and I'll never disappear for a week and come back with something you didn't expect.
Skills & Expertise
Work History
Brand Identity — B2B SaaS (Stacklane)
February 2026Full brand identity system: logo, wordmark, color system, typography, icon style, and 40-page brand guide.
Packaging Design — Specialty Coffee
December 2025Full packaging system for European market entry — 4 SKUs, 3 packaging formats, multilingual labels.
Series A Pitch Deck Design
October 202524-slide investor pitch deck for a fintech startup. Used to close a $4.5M Series A round.
Reviews (29)
Tom H. · Fieldr Pty Ltd
February 2026
“Sofia completely transformed how our brand looks and feels. She pushed back on our initial direction (politely but firmly) and took us somewhere much better. The brand guide she delivered is so thorough that our marketing team can work independently. Exceptional.”
Laura P. · ClearLedger Co.
January 2026
“We've worked with 4 brand designers over the years. Sofia is the first one who truly understood our business before picking up a pencil. The result speaks for itself — our rebrand got more unsolicited compliments in the first week than anything we've done in 5 years.”
Emre Y. · ChainVault GmbH
October 2025
“Fast, professional, and incredibly talented. Sofia designed our pitch deck in 5 days and it looked like something an agency would charge $30k for. Highly recommend.”
Track record
Member since June 2022