Zara Thompson
AvailableCopywriter & Email Marketing Specialist
About
Direct response copywriter with 6 years of experience writing email campaigns, landing pages, and conversion copy for e-commerce and SaaS brands. I'm obsessed with metrics — I don't consider a project successful unless the numbers move in the right direction. My emails have generated over $4M in attributed revenue across client campaigns.
Skills & Expertise
Work History
Klaviyo Email Programme — Fashion E-Comm
March 202614 flows: welcome, abandoned cart, post-purchase, win-back, browse abandonment. Email revenue up from 8% to 34% of total in 90 days.
SaaS Trial Conversion Sequence
January 202610-email trial-to-paid sequence segmented by feature adoption. Conversion improved from 19% to 28%.
Homepage A/B Test Copywriting
November 2025Rewrote homepage focused on outcomes vs. features. New copy won with 34% higher conversion rate, implemented site-wide.
Reviews (44)
Hannah O. · Luxe Arabia FZCO
March 2026
“Zara transformed our email programme. She didn't just write copy — she audited what we had, pointed out what was underperforming and why, and then rebuilt everything from scratch. Email is now our highest-ROI channel.”
Paul S. · ClearLedger Co.
January 2026
“Hired Zara for a trial conversion campaign. She asked questions that made us think harder about our own product. The emails she wrote are genuinely good — clear, benefit-focused, and not pushy.”
Marcus T. · WealthSimplified
November 2025
“I've worked with 6 copywriters in the past 3 years. Zara is the only one who has produced work I've been genuinely excited to send. She finds the angle that makes the reader lean in.”
Track record
Member since February 2022